Signage: The key element in crowd control

importance of signage for crowd control

At Tensator, we like to say crowd control begins with a barrier (our Tensabarrier®, to be specific!). But, proper crowd control requires more than safety barriers to define waiting lines, it also has to include visual guidance. After all, without signage or other easy-to-read cues, how do people know where queues begin? Where they end?

Wayfinding signage – what is it used for?

Adding signage to waiting spaces or safety zones easily identifies queue entrances, guiding people to and through lines. Signage can divert traffic away from dangerous zones by using yellow and black text and background colors to avoid accidents in warehouses, manufacturing plants or even in a roadside emergency.

In airports, train stations, bus depots or railway stations, the right signage with critical details about departures, security or other pertinent travel details can make smoother passenger transitions and reduce traveler frustration. Additionally, K – 12 schools, universities, or even local community centers, can add wayfinding signage as a best practice, ensuring safety and a happier on-site experience.

Digital signage– why does digital…matter?

Digital is here – to stay. Technology has taken signage to another level, allowing it to become dynamic in any setting from a retail store, to a bank or a post office. A retail environment may incorporate digital screens to reinforce rewards programs, current promotions or upcoming events. A bank may wish to use digital signage to feature savings account interest rates or announce checking account sign on bonuses. What’s the difference between digital and traditional signage? Digital allows the audience to be exposed to company graphics and aesthetics, to experience a brand’s voice and style. Electronic signage tells a story, it generates a feeling of an ‘experience’ while in a queue and acts as an extension of static signage.

Virtual Assistants – what are they?

A Virtual Assistant is a digital customizable solution that works 24/7 when you switch it on, presenting key messages via a lifelike silhouette.
Designed to make an impact, each Virtual Assistant looks like a live person and can be branded to suit your company uniform, share critical company or safety information and speak to your audience with both familiarity and authenticity.

Each Virtual Assistant can be programmed to portray information on commonly asked questions and can be adjusted to speak multiple languages to support all guest needs.

Including signage – whether you chose to go digital or traditional – can help you easily share important on-site information, promotions or safety details to your visitors, shoppers, guests etc. Adding signage to any queue ensures you’ve taken the extra step to make any experience special and safe for all.

For more information on how you can incorporate a virtual assistant into your crowd control solutions, contact us or take a look at our brochure by clicking below.

August CTA Virtual Assistant graphic

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